Statistics: Video Marketing Proves Extreme Efficiency! Why Small Business Does Need Video Marketing?
Benefits of online-video marketing are currently well-grounded. Experts recommend using video content in any promotion campaign and insist that it shall constitute major portion of marketing budget.
An example below will call your attention to video marketing as an efficient tool for promotion.
One minute of video may substitute about 1,8 mln words. Would your time and energy be enough to write, or at least to read, 1 800 000 words? This number is equivalent to 3600 web-pages. Let’s say that you need approximately an hour to write content for one web-page. Thus, it will take you about 150 days to generate content for 3600 web-pages.
If approaching the issue this way, video marketing is the most efficient way to use your time and energy. Should this argument be not enough strong for you, find below 15 authoritative video marketing studies, which will make you change your mind.
What is the Target Market of Online Video?
According to analytics of ComScore, 45.4% of internet users view at least one video online over the course of a month. One user views about 32.2 videos per month! These facts prove high chances for your video to be viewed.
Let’s move to further statistics.
About 100 mln users watch online video every day! Of course, this number includes those who watch viral videos with cats and kids. However, there is a share of users seeking for manuals, tutorials, tips and advises to improve project or to meet any other objective.
90% of online-shop visitors say that watching video description of a product serves a good motivation to buy it.
Sales managers, who use video for promotion of products, confirm, that sales statistics counts in favour of goods advertised with video.
According to Forbes, 75% of Managers says that they watch videos connected to their work at business web sites at least once per week and the result of views is as follows:
• 50% watch videos connected with work on YouTube
• 65% visit marketing web-sites after they watch video
ComScore also says that users spend approx. 16 minutes and 49 seconds for watching online video every month.
If you still object using video and animated design at a website or for promotion campaigns, you miss a great opportunity. And it is not the matter of number of users (which is anyway important). It is the matter of users’ motivation.
Using promotion video at your web site or video channel, you may engage decision makers, who are seeking for your services, but do not have enough time to sift through hundreds of pages on a website due to tight schedule.
Video content gives you an opportunity to gain valuable clients at the age of information overload.
What are the Benefits of Video Marketing?
Statistics says that about 80% users remember video ad viewed within the last 30 days. 46% of the mentioned 80% of users took the following actions upon watching video ad:
• 26% watched video to obtain more detailed information
• 22% visited a web site mentioned in video
• 15% visited the advertiser’s website after having watched a video ad
• 12% purchased an advertised product after having watched a video ad
64% is more likely that visitors will buy a product after they’ve watched a video. Besides, users who watches a video ad, stays 2 minutes longer on a web-site, comparing to users who does not watch a video. This improves conversion rate affecting search engine rating of a website.
Video Marketing is More than just Retail Tool
Using figures is the best way to show off benefits. Some real estate agencies noted that video ad increases chances that a user buys or leases property, presented in a video, by 400%!
It is worth mentioning, that 59% of executives would rather watch video than read text. About 65% of executives visit the marketer’s website after viewing a video. 50% of executives look for more information after watching a video and 45% said that they contacted the advertiser after watching a video ad. Finally, half of viewers purchase a product or use a service.
We insist that video marketing allows increasing sales and engaging more prospective customers. Small business applying video marketing in its strategy is more attractive for users and is more likely to improve website conversion.
How to Make More Use of Video Marketing?
You have no more than 10 seconds to draw attention of a viewer. 20% of viewers will click away from a video within 10 second, if you fail to engage them. In this context, time is your enemy, as 1/3 of users leaves within 30 seconds; 45% of viewers abandon the video within 1 minute and 60% of viewers abandon the video within 2 minutes of watching.
Despite this pessimistic statistics, we still have cheering news for you. Unlike desktop computer users, who need less than 2 minutes to abandon the video, mobile users give you more time to draw their attention. iPhone users tend to watch video in average for 2.4 minutes and android users – for about 3 minutes. iPad users are the most loyal, as they tend to continue watching a video up to 5 minutes.
According to resent researches, videos that are 15 seconds or shorter are shared 37% more often than those of duration between 30 seconds and 1 minute.
All the above information allows us to conclude that using video in your marketing strategy will:
1. boost your sales;
2. attract more clients;
3. enhance customer loyalty to your service, product and brand;
4. triple your traffic and make users stay 30% longer at your web site, if you use video manuals and animated guidelines.